For those of you who have just started to create a blog or website, what terms are backlinks may still be unfamiliar? What distinguishes backlinks from other types of links? Why does the term backlink often appear in the discussion of SEO ( Search Engine Optimization )? Why do you have to understand backlinks and apply them to your website or blog? How do you get quality backlinks? Everything will be discussed in this article, starting from what is a backlink.
What is a backlink?
A backlink is a link that is installed on a blog/website that leads to your blog/website page. The activity of building backlinks is also called link building. There are also terms of external links and inbound links. So there are backlinks and recipients of backlinks. You are a backlink when placing other websites or blogs links on your website. Backlink recipients are websites that get links from backlinks.
Simple enough, right? Although it looks simple, backlinks also play an important role in the success of your website or blog.
Why Are Backlinks Important?
After understanding what backlinks are, it's time to learn why backlinks are important. What benefits can be obtained from backlinks and why you should also use them.
Here are some reasons why backlinks are important:
Google Finds Your Website Through Backlinks
The easiest explanation behind the question "Why are backlinks important?" Is how Google finds new pages to display in their search results. Google search engines will always do crawling to find the pages that are most relevant to certain keywords.
Like when humans use maps to find new locations, Google search engines use backlinks to find new pages, crawling on those pages, and then entering them into the Google index.
Think about this. You will find it easier to find new locations that are connected to other locations, right? Remote locations that are not connected to other locations will be more difficult to find. Likewise with the website page. Website pages that do not get backlinks from other websites will be difficult to find by Google.
The more backlinks you get, the easier it is for Google to find your website page. But, you also have to consider the quality of backlinks. You can't carelessly look for backlinks. Because quality backlinks might actually harm your website.
Useful Backlinks to Maintain Reputation on Google
When people search for a keyword on Google, Google will try to provide the best search results for the searcher. Google will certainly direct search on popular website pages. How does Google judge a popular website page or not? Yes, right. Google uses backlinks as an indicator of the popularity of a website page. The more quality backlinks lead to your website, the better the reputation of your website in Google's assessment.
Relevant Backlinks to Increase Website Credibility
Previously I explained earlier that backlinks are an important indicator in determining the popularity of a website page on Google. However, Google does not only assess backlinks from the quantity. Google also assesses the backlinks on your website based on their relevance.
What is the relevant backlink? Relevant backlinks are backlinks obtained from websites or blogs from relevant niches. For example, a smartphone company is said to have relevant backlinks when they get backlinks from websites or blogs whose niche is technology. That way the smartphone company can be considered credible by Google.
What happens when the smartphone company gets backlinks from websites, blogs, beauty, fashion, or even furniture blogs? Of course, Google will question the credibility of the smartphone company's website, is the company credible enough for the smartphone and technology industry?
Backlink Brings Traffic to the Website
In the previous point, it was explained that backlinks can help websites to be more easily found by Google so they can appear in search results. The higher quality backlinks you get, the better Google's assessment of your website. Then your website page can get high ranking in search results.
In addition to the traffic you get from Google search results, backlinks also bring traffic from links that are planted on the backlinks website. Especially if the backlinks website has a good reputation on Google and gets a lot of traffic. The traffic obtained from the backlink website will also lead to your website.
6 Effective Strategies to Build Quality Backlinks
Quality backlinks are not easily obtained. The strategy of building quality backlinks consists of starting with complete, unique and solution-based content. Here's how to get quality backlinks on your website.
1 # Build credibility
To be able to get quality backlinks, you must build the credibility of your website or blog first. As I mentioned in the Outbound Link Quality points, usually a website or blog with quality backlinks is only willing to provide backlinks to quality websites and blogs. Therefore, you need to build credibility first.
2 # Write Complete and Solutive Content
How to build the credibility of a website or blog? Of course, the answer is in the content. Make sure the content on your website is completely content and able to answer search questions. The content you write must also be a solution. So after reading articles on your blog or website, readers can solve the problems they are experiencing. That way they will not hesitate to share your articles on social media or even their website or blog.
3 # Create Unique Content
In addition to complete and solution content, your content must also be unique. If possible, create content that no one else has ever made. A point of view that no one has ever taken. For example, you can do a case study about your customer or business. The uniqueness of your content will attract other people to embed links to your website or blog.
4 # For infographics
Sometimes people are lazy to read long paragraphs. To get around this, you can use the infographic. Make an infographic so that people are interested in reading your article. In addition, people also more easily share infographics because they are more interesting and easier to understand.
5 # Use the Backlink Tools
The four ways above are ways to get backlinks naturally. Content that is good, unique, complete and solution will attract people to put your website or blog link on their website.
Even so, you also have to pick up the ball so you can get quality backlinks. Because websites and blogs with good quality backlinks need to be approached personally first and then can plant backlinks there.
To find quality websites and blogs, you need help from third parties like Ahrefs. Until now, Ahrefs is the best tool for finding quality backlinks. With Ahrefs you can find quality blogs and websites based on keywords that are relevant to your business. In addition, you can also find out the credibility of the website through the Domain Rating (DR) and the amount of traffic generated.
6 # Use the Content Sharing Platform
Most people share their latest articles or content on social media. That is indeed a must-do. However, in addition to sharing content on social media, you also need to share your content on the content sharing platform.
Content sharing platforms such as Medium, LinkedIn, Pinterest, Reddit, Instagram, Google +, Tumblr, HubPages, BizSugar, and SlideShare can be used to place your website or blog link. You can write new articles that are still related to the topic you are discussing and then place the article link that you want. That way you get a backlink from the content sharing platform. Even though the link is nofollow, this method is still feasible for promoting a blog or website content.
[Do Guest Blogging]
Guest blogging is when you write articles that are not published on your own blog but are published on other people's blogs or websites. In the article, you put a link to your blog or website. However, you need to choose a blog or website with high traffic so that guest blogging can feel the benefits.
8 Quality Backlink Criteria for Off-Page Optimization
Google's algorithm to deal with the problem of excessive backlink optimization is commonly known as Google Penguin. In recent years, this algorithm has resulted in many casualties, especially for those who build their sites with various types of spam, bulk and low-quality backlinks.
To avoid Google Penguin's tantrums, many webmasters are switching from mass backlink models with low-quality links to manual backlinks with high-quality links (quality backlinks).
The problem is, not many know how the actual criteria of backlinks are considered quality in Google's eyes and where to find these free backlink sources. Especially for those who have just entered the world of internet marketing and are still unfamiliar with SEO issues.
For this reason, I wrote about the 9 Best Quality Backlink Criteria that you can make as a guide in the following off-page optimization with the explanation below.
#First Criteria: Relevant
The reason for backlinks coming from relevant topics/niches is very good and quality because this type of link looks more natural for search engines. In terms of user experience (UX), links on relevant websites also do not interfere with visitors, even very likely to get clicks which of course is a visit (traffic).
#Second Criteria: Contextual Links
Contextual links are links that are inside content (articles). The reason for this type of backlink is high quality because the links that are in the article are usually related or relevant to the content of the article (topic written). And as explained in the first criterion, the search engine links are very relevant.
#Third Criteria: High PR (DA PA)
Google rewards websites with high authority and trusted with Pagerank, the higher the PageRank the higher the authority. So, backlinks that come from domains with high Pagerank certainly have better quality than backlinks from sites with low PR, PR0 or PR N / A.
Because PageRank has not been updated since 2012, the web authority assessment can use alternative DA PA (Domain Authority and Page Authority) from Moz. You can also use Metric TF (Trust Flow) from Majestic SEO. The benchmark value used by the Moz and Majestic algorithms in measuring the authority of a web remains the same, the higher the value the better.
#Fourth Criteria: Aged Domain
If a web authority is high, the age of the domain from the web is usually long. Rarely is there a web that can get PR4 or PR5 in a matter of months (except for webs whose domains come from domains drop, redirect or fake).
Other advantages of old websites are usually faster indexes. Even though the website is not necessarily a big authority, getting backlinks from domains of this type I feel is safer than getting backlinks from websites that are new to the corn with an unstable index.
Later, many webmasters took advantage of the quality of the aged domain to build private network blogs or commonly known as PBNs.
But be careful, do not just buy the aged domain because it is not necessarily a good domain to be a source of backlinks. First check the history of the web, starting from the page view (can use the Web Archive ) to the history of the backlink (you can use Ahrefs ). Make sure the web has never been used for previous spamming activities.
#Fifth Criteria: High Traffic
People say, "Google follow people". More or less can be interpreted, links that are on websites with high traffic have better quality than links that are on websites with low traffic because links located on websites with high traffic are more likely to get clicks (visits) from visitors on the website.
This is not 100% correct, but enough to support if other criteria are met.
#Sixth Criteria: Low Outbound Links
This is related to Link Juice. Getting backlinks with a lot of outbound links will reduce the effectiveness of these backlinks because they have to be shared with other links on the same page.
In contrast to the low outbound links, backlinks obtained from this page are far more powerful because the Juice Link directly enters your website without being too much divided into other links.
Too often you get backlinks from websites with lots of outbound links that are also quite dangerous for your website because high outbound links are vulnerable as spam pages (which are usually spamming in this type of blog commenting).
#Seventh Criteria: Unique (Different C class IP's)
Getting backlinks from websites with different hosting and different IPs also influences the ranking of our website in Google's search engine.
Logically, if the backlinks are obtained from different IPs, chances are that the backlinks obtained are not manipulations like if we make backlinks from our own websites (with the same IP and hosting).
At least, that is most likely to be embedded in the mind of Google Penguin. Even though in practice, still different IP backlinks can also be manipulated (with PBN for example).
Getting backlinks from dozens of websites with different IPs is far better than hundreds of backlinks but from the same website.
#Eighth Criteria: Dofollow Attributes
According to the theory, Dofollow is a link that is calculated by Google as a 'vote' for your website, while nofollow does not. So, if you get a lot of quality backlinks with the 7 criteria above but the link is not dofollow, then it is a big loss.
Some say nofollow is still counted as a backlink, some say no. In my personal opinion, this link is likely to remain calculated, but the percentage is very small when compared to dofollow links.
In order to still look natural, I recommend building a dofollow nofollow percentage backlink at around 80: 20 to 95: 5. Don't all of your backlinks look for only dofollow because it will look unnatural to search engines, nor do most nofollow links rather than dofollow because the backlinks that you build will be less powerful.
Congratulations on building quality backlinks on your website or blog. Don't forget to Share and subscribe to the [Qberblog] Blog so you don't miss the latest updates on Blogging and tips on SEO!
QberBlog
